Independence for Mom and Dad.
Peace of mind for their loved ones.
You're worried. You only want the best for Mom and Dad. You want to know they're safe — and need to know if something goes wrong. We understand.
Mom and Dad spent their whole life being capable. For them nothing changed, and won't change just because you're worried. We understand that too.
Independence without uncertainty. Peace of mind without intrusion.
We built Nura so Mom and Dad can live their life, their way, for longer — while keeping the people who love them genuinely informed and reassured. Not one without the other. Neither matters without the other.
For Mom & Dad
Live life on your own terms, for longer.
Stay independent. Stay informed about your own health. Stay exactly who you've always been.
For the family
Know she's okay — without having to ask.
Calm daily updates. Meaningful insights. Peace of mind that doesn't require constant checking in.
The difference
Both at once. That's why we built Nura.
Every product before this asked someone to give something up. Nura doesn't.
No credit card. Early access only.
Your body sends signals. Most people never hear them. Now you can.
Small changes in sleep, movement, hydration, and heart rate are happening all the time. Some of them matter. Nura listens — quietly, continuously, without asking anything of you. It learns what's normal for you specifically, and notices when something shifts. Early enough to do something about it.
Sleep
Quality, not just duration.
Deep sleep patterns and overnight changes that often signal something before you feel it.
Hydration
The silent risk.
One of the most common — and most preventable — causes of falls and hospitalisation in seniors.
Movement
Activity patterns tell a story.
A gradual change in daily movement is often the earliest visible sign that something is building.
Heart rate
Subtle changes. Significant signals.
Resting rate trends and overnight patterns that take weeks to reveal themselves to the untrained eye.
Small things today. A different life tomorrow.
A short walk after lunch. An extra glass of water. Sleeping a little earlier. These things don't feel significant. Over time, they change everything. Nura shows you the patterns in your own life — not to alarm you, but to give you something more valuable: the ability to see where you're heading, and the small adjustments that can change that direction.
This week, Nura noticed
Sleep quality down 18%
Your deep sleep has been shorter — often an early sign of dehydration. Try a short walk and an extra glass of water today.
Last month's trend
Recovery improving steadily
Your resting heart rate dropped 4 bpm since you started your morning walks. Your body is responding.
Nura's read
Overall you're doing well.
One thing: activity dropped on rainy days. A short indoor walk on those days could make a real difference over time.
3 updates a day. Not 300 alerts. Nura decides what matters.
Every morning, midday, and evening — a plain-language update about your parent. Predictive trends that show where things are heading before anything becomes urgent. And if something serious happens, you'll know immediately — with her exact location. Meaningful insights, not data.
Morning · 8:37 AM
Mom woke up at 8:37am — active and everything looks normal.
Midday · 1:15 PM
Looks like Mom didn't drink enough water — remind her to drink 4 glasses.
Afternoon · 3:42 PM
Dad seems off and didn't walk as usual — give him a call today.
The caregiver app
Your parent's day, in your pocket.
Predictive trends
See where things are heading before they arrive.
Wear it. Forget it. Let it work.
No screen to check. No app to manage. No learning curve. No charging routine to remember. Nura was designed for people who have better things to do than manage a device — which is everyone.
Always on
Continuous monitoring. Zero effort.
No buttons to press. No check-ins required. Nura works in the background, every hour of every day.
Waterproof
In the pool. In the shower. At night.
Wear it in the pool — because life doesn't stop for a device. In the shower and at night — because you never know when something might happen.
2-week battery
Never needs to come off. Not ever.
Continuous wear charging means it charges while being worn. Help her with that next visit. That's all it asks.
A wellbeing bracelet she'll actually want to wear.
Not clinical. Not sporty. Not designed for someone who has accepted they need help. Nura is a wellbeing bracelet — lightweight, elegant, in four colours she'd actually choose. Mom will forget it's there. Which is exactly the point. Two weeks between charges. Help her with that next time you visit.
Navy & Rose Gold
Looks like jewellery. Works like nothing before it.
Two of four colours available. She picks the one that feels like her.
Four colours
There's one for everyone.
Navy, white, rose gold, tan. Each designed to feel like it belongs — not like a device she was asked to wear.
We didn't find a gap in the market. The gap found us.
One of our founders watched his father spend a week feeling off. Tired. A little slower. Small signals that looked like nothing — until the night they rushed to the hospital.
The signals were there. A week of them. Nura would have seen them — early enough to make a different phone call. To a doctor instead of an ambulance. We built Nura because that week should never have been silent. And because every family deserves the chance to catch it earlier.
Your family's health data belongs to your family.
Every feature in Nura is designed to protect your privacy. Your data is never sold. Never shared without your explicit permission. You control what's visible, who sees it, and when. Health is the most personal thing there is. We treat it that way.
Never sold
Your data is yours. Full stop.
We don't sell health data. We don't use it for advertising. It exists to help your family — and nothing else.
You control it
You decide what's shared, with whom.
Add family members. Set what they can see. Remove access at any time. Always in your hands.
Encrypted
Protected at every step.
All health data is encrypted in transit and at rest. Privacy is a requirement, not an afterthought.
What the first families are saying.
"I haven't called Mom in a panic in three weeks. That's never happened before in four years."
— Sarah R., daughter, 47 · Seattle
★★★★★
"He hadn't wanted to try it. Three weeks later, he asked for the second colour. That's when I knew."
— Michael K., son, 52 · Chicago
★★★★★
"Nura noticed my mother's sleep was off four days before she told us she wasn't feeling well. We'd already called the doctor."
— Jennifer P., daughter-in-law, 44 · Boston
★★★★★
"I wear it because it tells me things about myself I'd never have noticed. It's not for my family. It's for me."
— Margaret J., Nura wearer, 74 · Seattle
Three steps. Five minutes. Then forget about it.
Order online. Set up in minutes. Nura handles everything else — every day, without anyone having to think about it.
01
Order Nura
Choose a colour. Arrives in 2–3 days. Bracelet and charger included.
nura.ws
02
Set up in 5 minutes
Download the app. Add your parent. Connect the bracelet. Nothing new to learn — for either of you.
5 minutes
03
Go live your life
Mom wears it. You get calm daily updates. Nura handles everything else — every day, without anyone having to think about it.
peace of mind
One price. Everything included.
No hidden fees. No contracts. 30-day money-back guarantee. Less than a dollar a day — more peace of mind than anything you've tried.
Most popular
Individual plan · one parent
$30
/ month
$360 per year · billed monthly
✓ Nura bracelet included
✓ Caregiver app — unlimited family
✓ 3 daily wellbeing updates
✓ Predictive trends & insights
✓ Early warning signal detection
✓ Fall detection + emergency location
✓ Senior coaching app
Family plan · two parents
$50
/ month
$600 per year · billed monthly · 2 bracelets included
